Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using social news and bookmarking sites , as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your website

A term used to describe a variety of web-based platforms, and technology that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, you Tube, Twitter, Digg blogs and other sites that have content based on user participation and user-generated content.

Abbreviated as SNS a social networking site is the phrase used to describe any web site that enables users to create public profiles within that web site and from relationships with othe users of the same web site who access their profile. Social networking sites can be used to describe community-based web sites,online discussions forums, chatrooms and other social space online.

SMO is all about social networds and using them to promote your its visibility,thereby generating new clients and increasing sales. It also helps to boost your business’s credibility by building interactive relationships with potential customers. Clients will also be able to see Your business recommended by others,which again serves to create a sense of trust.

The internet can be a really chaotic place. Lots of people complain of information-overload when it comes to searching for things online. That’s why it’s really vital to cut through all the noise and reach your target market in a meaningful way. So, from the outset, keep in mind that your SMO strategy needs personal touch you should use social media to give your organization personality in a way that resonates with your target community.

In order to improve SMO for your business,you need to keep two words in mind. engagement and participation

Engagement is all about connecting with your fans and followers. It’s about building a community of vested members who will respond to and share your social updates because of its high-quality,relevant content. Participation is about actively taking part in discussions and responding directly and personally to your followers.

If they are going to be done properly, engagement and participation are things that require intense time and investment. There is no magic formula for engagement, every individual and community is unique and requires different strategies.